Advertising Principles & Practice
Advertising Principles & Practice 7 January, 2019 - 28 February, 2019 (Week 1 - Week 7) Jesslyn Fabryando (0332213) Advertising Principles & Practice Lecture 1: What is Advertising? 7 January, 2019 (Week 1) Advertising: T he term ' Advertising' is derived from the Latin word ' Advertere'. It means ‘to turn toward’. Essentially you are calling attention to ‘something’. You want the public to notice something. The intention is a simple one; to turn your attention and being persuaded toward something. To further understand, adv ertising is a tool of marketing, and marketing a tool of business, where advertising seeks to make aware, persuade, communicate or, create an image/brand for a product, service or organization , at a price. Something that is paid, it is called advertisements otherwise it is called publishing which is published by a journalist. Principles: Principles are essentially the fundamental rules or beliefs that