Week 6 - Week 11 (Final Assessment) - Research Articulation

DS1: Communication Theory - Final Assessment (Research Articulation)



Lecture/ Tutorial 6: Final Assignment
October 10, 2017 - November 14, 2017 - Week 6 - Week 11
Jesslyn Fabryando - 0332213
Design Studies 1: Communication Theory
Research Articulation
Lecture 6 - 11: Research Articulation
October 3, 2017 - November 7, 2017 (Week 6 - Week 11)

In this final assignment, we were tasked on researching a social/economic/environmental/animal issue in Malaysia. From one of the issues that we come up with, we need to create a visual design to help solve it utilizing Malaysian cultural art forms and styles.



Research Articulation Brief
Design is a mode of communication that engages the intellect and emotions through the visual sense. One of design’s roles is to solve problems. The inspiration of ideas many a time comes from around us. Looking at the local, Malaysian scene, there are many visual cultural art forms that can serve as inspiration for ideation. This project looks into producing a work of design that is inspired visually or conceptually by Malaysian visual cultural art forms.

Two most apparent examples of Malaysian visual cultural art forms are batik and wayang kulit. Another example, although not very common, is the masks/carvings of the indigenous Mah Meri tribe. There are many more types of visual cultural art forms unique to Malaysia.

Museum and gallery visits are among the activities that students will have to take on to enrich their exposure to these art forms so that they gain better understanding through visual experience for the execution of this project.

Requirements
Demonstration of research skills, application of research and knowledge, and students’ evaluation of their learning is expected in the final outcome of this project.

  1. Select a health/environment/social/animal issue that is current in Malaysia.
  2. Conduct research on that selected issue. Pictures, captions and written information supported by secondary sources are compulsory.
  3. Select a form of Malaysian visual cultural art form of your choice.
  4. Conduct in-depth visual and background research of that Malaysian visual cultural art form. Pictures and written information supported by secondary sources are compulsory.
  5. Utilising the knowledge you had gained from the research of that Malaysian visual cultural art form, brainstorm design ideas to solve the selected issue. Do this in your sketchbook. Each idea must be accompanied by a short description, including a rationale for each idea.
  6. You may interpret and contextualise what you understand from those visual cultural art forms anyway you see fit to as a design solution to the selected issue.
  7. You must produce evidence of idea inspiration.
  8. You are also expected to apply the knowledge you have gained from the topics in this module.
  9. The final work of design, although needs to show relevance to the selected issue, visual cultural art forms and topics in this module, can be in any form, deem fit by you.
  10. A written rationale of about 300 words is to accompany the final work of design and how you have used your choice of Malaysian visual cultural art form as part of the design.
  11. A written reflection of about 300 words, guided by these questions:
  12. What have I learned from this module?
    • How have I contributed to the learning?
    • How can I apply what I’ve learned to future classroom situations and lessons?
    • What are the changes I would suggest for the betterment of the module (delivery, topics, learning tools, etc)?
Duration
6 weeks (Briefing: Week 6; Deadline: Week 11).

Submission Format
1. Digital submission through TIMeS:
Powerpoint slides CONVERTED TO PDF file containing:
a. research (selected issue and Malaysian visual cultural art form)
b. idea generation (sketches from sketch book)
c. images from a few angles or positions of the final design work
d. rationale and reflection
e. reference and picture credits list
2. To present on submission day:
a. Physical form of the final design work.
b. PowerPoint slides.

Assignment Goals
1. Students to apply research skills.
2. Students to employ effective communication skills.
3. Students to analyse relevant design solutions.
4. Students to synthesise ideas.
5. Students to evaluate the learning process.

    Research and Work Process:
    Google Drive link: https://drive.google.com/open?id=1b-YAzJkwo9N_fsrgBphgfDKw9j2Goe9v

    In this project I chose human trafficking as my social issue and Batik as my Malaysian visual cultural art form because I found the motif of the Malaysian Batik is interesting and there are different meanings from different floral motif in the Batik. Below are my further research of my social issues as well as my Malaysian cultural Art form.
    Design Process:
    For the design that I will be doing will be making an explosion box to raise awareness about my human trafficking as my social issues. This explosion box is just a model of it where the actual one will be bigger in size.
    Fig. 1. Sketches of designing an Explosion box
    Before coming up with my actual design, I made some research of the possible medium to raise this human trafficking awareness. But, then I chose explosion box because no one had made it. Usually raising awareness of human trafficking campaign will make poster which is so common. I would like to make something different. This explosion is a model of the actual one. This box will be a machine where it involves the people to open the box and read all the information. As they open the box one by one which I designed there are 4 boxes inside, the last boxes will be a fundraising box where they will help to contribute to help those victims by donating even just a small amount will be a great help. This explosion box serve 2 purposes. One is that it gives information to the people what is human trafficking and which is still happening at the same time it gives information to people to help and donate to the victims of human trafficking.

    Fig. 2. Considering the different medium to raise awareness

    As I design my explosion box, I considered the different patterns and motif as well as their meaning which can be related to raise awareness of human trafficking.  All the motif flowers and the color that I chose has a meaning behind it that talks about human trafficking.
    Fig.3. The motif used and justification for my design work




    Final Outcome
    This links are the photographs from different angle of my final design outcome - The explosion box
    Google Drive link: https://drive.google.com/open?id=1-FJ79jd7Pjjbgcd24T_OxV03028kYJOg 




    These are some of the picture of my final outcome. The hand is a sign of help, and stop human trafficking. The word 'Pull me out' is where asking the people to open the box and see the inside. As they opened the box, there is a box inside the has a word 'Help me in' which is referring to help those victims by donating putting some money inside the box.

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